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The Google Method is a podcast exploring the design stories behind Google products and the people who make them.

Jan 30, 2018

In this episode, guest interviewer and Google designer Travis Neilson talks with Senior Interaction Designer Margaret Urban about the magic of language, the importance of considering cognitive load, and the future of voice user interface design.


On making computers sound human, 2:35

“How language is used in the social context is really important in creating something that sounds natural. Because we want the computers to talk like people. We don't want to force the people to talk like computers.”

On the magic of language, 3:15

“I've been fascinated by language all my life. I think it's magical. It's like telepathy—that simply by the vibration of a sound wave, I can put an idea in your head.”

On the science of speech, 7:50

“One of the roughest, cheapest ways we used to do sentiment analysis was by checking the amount of profanity that we were getting in the user data. We were literally running scripts to check the recognition logs for profanity—because when people are swearing, it tells us they're unhappy.”

On how the brain processes language, 14:30

“It turns out that cognitive load is physically real. If you've got an electricity-measuring cap on somebody’s head and you say something like, ‘the birds that I saw in the swamp was white’—the minute you get to the word ‘was’ the brain kind of spins up in a little extra cycle. It's not that the meaning of the sentence is totally lost, but your brain works harder in parsing and understanding that meaning.”

Handy info and links for this episode:

  • VUI: voice user interface.
  • Sentiment analysis: The use of natural language processing to identify and study affective states and feeling.
  • Arrival: A 2016 sci-fi drama about a linguist trying to communicate with aliens to understand why they’ve come to earth.

VUI I/O playlist: A handful of talks from Google I/O 2017 on conversation design and voice user interfaces.