Sep 19, 2018
In this episode, host Travis Neilson interviews a trio of Google illustrators creating images to inform and delight millions of people around the world. Designer Mat Helme shares insights from his work creating the guidelines for Google’s product illustrations. Motion Designer Laura Dumitru talks about her creative process and the animations she designed for the new Pixel startup sequence. Doodler Hélène Leroux shares the story of her illustrations for Back To The Moon—a Google doodle about filmmaker Georges Méliès, and the first doodle to be nominated for an Emmy.
A few highlights:
On what makes a good product
“Immediate comprehension.” — Mat Helme
On the hierarchy of words and
“It's a bit of a competition sometimes, between illustration and copy. We’ve learned that a lot of the time, if you have an animation, people just don't read the copy. It's something we always need to be careful with.” — Laura Dumitru
On the magic of Google doodles
“The logo of a company is normally something untouchable. If you have the freedom to replace the logo with, oh, a dragon who's burning the letters, it's something that you've never seen before. It brings a lot of fun to the brand.” — Hélène Leroux
Handy info and links for this episode:
Mat Helme is a Palo Alto-based visual designer and the lead designer of Google’s product illustration rulebook.
Laura Dumitru is a Google motion designer based in London. Her current work includes illustration and animation for the Pixel phone.
Hélène Leroux is an animator, designer, art director, and film director based in San Francisco. She is currently on Google’s doodle team.